Long-form Projects and Campaigns
Big ideas, real impact.
Here’s a look at the larger campaigns and creative projects I’ve led—from viral stand-up comedy specials to high-stakes festival launches. These case studies highlight my end-to-end skills in content production, brand voice development, and social media strategy—backed by real results, big view counts, and even bigger community growth.
Festival Campaigns - Social Marketing Lead
Beyond Chicago – June 7 & 8, 2025 – Lead Social Media Marketer
I led all organic social strategy and execution for Beyond Chicago across Instagram, TikTok, Facebook, and Twitter from January through post-show in June. During that span, we achieved +15,000 total new followers and over 320,000 total engagements, with massive spikes in growth and reach during the festival week alone.
Instagram saw a +51% total increase in followers from March through June, with a 4%+ engagement rate and more than 185K total engagements. On TikTok, one short-form video generated 9.2 million views, 1.18M interactions, and 8K+ new followers, with the same clip earning an additional 200K views on Instagram.
Every channel experienced double to quadruple digit growth in engagement, including a +4,147% lift on Twitter and +7,570% increase on Facebook. Through strategic scheduling, real-time content, and a strong brand voice, we turned Beyond Chicago’s social pages into vibrant, high-performing platforms ahead of its sophomore edition.
Forbidden Kingdom Festival – May 30 & 31, 2025 – Lead Social Media Marketer
As the lead social media marketer for Forbidden Kingdom Festival, I managed all organic strategy and execution across Instagram and Facebook from late November through post-show in early June. The campaign delivered strong and sustained growth, culminating in major spikes during festival week.
Between November 2024 and late May 2025, we grew the Instagram account by over 9.3K followers (+12%) and generated 361,322 total engagements, a 19% lift in engagement rate over the prior period. In the final two weeks surrounding the event, Instagram saw a sharp +3% follower spike and a +113% increase in engagement rate, signaling strong fan activation and content resonance.
On Facebook, we added 2K+ new followers (+6%) and saw total engagements rise from 25K to 42K, a +66% increase in audience interaction.
Strategic posting, creative video content, fan-first voice, and real-time festival coverage helped Forbidden Kingdom build hype and momentum leading into show weekend, while cementing its place as a must-attend bass music experience.
EDC Las Vegas 2025 – Bassrush & Basscon Stage Coverage - May 16, 17, 18 2025
As the lead social content creator and strategist for Bassrush and Basscon during Electric Daisy Carnival 2025, I oversaw multi-platform coverage of each brand’s hosted stages—Basspod (Bassrush, all 3 days) and Wasteland (Basscon, 2 days). Through live posting, real-time content coordination, and dynamic copywriting, we brought each stage’s high-energy identity to life online.
Bassrush saw major spikes across the board, with 29.3K Instagram engagements (+365%) and 513K reach (+173%) across festival weekend. On Facebook and Twitter, reach soared to 1.61M (+226%) with 1.8K engagements (+1,482%), helping expand visibility and conversation around the brand's presence at EDC.
Basscon also delivered standout results, earning 23.1K Instagram engagements (+389%) and reaching 414K users (+408%). Twitter and Facebook reached 313K users (+298%) with 1.2K+ engagements (+1,373%).
By blending on-the-ground content capture with sharp post timing and platform-native storytelling, I turned both brand accounts into real-time digital amplifiers for one of the world’s biggest music festivals.
Bassrush & Basscon at Beyond Wonderland SoCal – March 28–29, 2025 – Stage Takeover Coverage
As the social lead for both Bassrush and Basscon during Beyond Wonderland SoCal, I executed full coverage of each brand’s hosted stage—Cheshire Woods (Basscon, Day 1) and Mad Hatter’s Castle (Bassrush, Day 2). Through real-time content, custom visuals, and platform-optimized copy, we successfully amplified the onsite energy to our digital audiences.
On Instagram, Bassrush content reached 104K users (+118%) with 5,136 engagements (+124%), while Basscon content reached 90K users (+179%) and drove 3,258 engagements (+60%) during the festival window.
Across Facebook and Twitter, both brands saw strong lifts in reach and interaction. Bassrush achieved 32K reach (+8%) and a 223% engagement boost, while Basscon reached 60K users (+36%) with a 40% engagement increase, including nearly 100% more reactions than the previous period.
By capturing the essence of each stage’s identity and using strategic social storytelling, we delivered strong multi-platform performance and built real-time excitement around both Bassrush and Basscon’s festival presence.
Countdown NYE 2024 – Social Media Campaign Lead
As the lead social media strategist for Countdown NYE, I executed a multi-month campaign culminating in a record-breaking performance across all platforms. From September to December, Instagram post reach skyrocketed to 5.07M (+889%), with 205K total engagements (+925%) and +7.4K new followers. Facebook saw the most dramatic growth, with post reach soaring to 17M (+20,315%) and engagements hitting 321K—up 113,000% from the previous period. The page also gained over 30K new followers, doubling its total audience. Twitter reach exceeded 3.9M, with a +2,761% jump in engagements. Post-show, the momentum continued with an additional 1M reach and +53K engagements on Instagram in just four days. This was one of the most successful campaigns of the year across Insomniac’s festival brands—driven by trend-savvy creative, viral content, and an audience-first community strategy.
Apocalypse: Zombieland – Social Media Campaign Lead - Nov 29th & 30th, 2024
As the lead social media strategist for Apocalypse: Zombieland, I executed a 9-month campaign that transformed the brand into one of Insomniac’s fastest-growing festival properties. From March 29 to December 6, our Instagram following skyrocketed from 28K to 46K — a gain of +18.5K followers — while maintaining an average engagement rate of 6.71%. During the final festival push, we added another 2.7K followers, reached 2.38M users in one week (+79%), and drove 103K+ engagements (+28%).
On TikTok, the account surged with +47K new followers (+69%) and 2.6M total likes, driven by real-time, immersive content tailored to the fanbase. Facebook tripled its audience from 1K to 1.8K followers, achieving a 947% increase in reach and a 74% increase in engagement during show week alone. Twitter also grew steadily from 1.1K to 1.9K followers.
With a tone rooted in narrative worldbuilding and viral storytelling, I helped shape the voice of Apocalypse: Zombieland into a fan-favorite identity, producing high-performing content that amplified reach, engagement, and community loyalty across every platform.
Boo! Seattle – 2024 Social Media Campaign - Oct 25th & 26th, 2024
From May to November 2024, I led the organic social campaign for Boo! Seattle, delivering massive growth and engagement through strategic storytelling and timely content execution. Over the full campaign, Instagram follower count grew by +4.3K (+23%), reaching 23.1K total followers with 1.97M+ post reach and 73.5K total engagements, including a +74% engagement boost during the festival window alone.
On Facebook, we drove a +510 follower increase (+8%), while boosting reach from 7K to 278K across the campaign—a 3,061% increase pre-show and another 144% increase during the event. Total engagements on Facebook surged by +5,505% compared to the previous period.
Twitter also saw huge gains in visibility, with campaign reach jumping from 187K to 671K (+259%), followed by an additional +376% spike in reach during the event window (Oct 25–Nov 2), peaking at 137K reach in just one week.
This high-impact campaign combined spooky seasonal aesthetics with platform-native content and real-time festival coverage, sparking excitement and deepening community engagement across every touchpoint.
Beyond Chicago – June 1 & 2, 2024 – Lead Social Media Marketer
As the social media marketing lead for Beyond Chicago’s inaugural edition, I managed all organic strategy and execution across Instagram, Facebook, and Twitter from March through post-show in June. Across the full campaign, we drove +11K new followers and over 190,000 total engagements, helping launch the brand with strong momentum in its first year.
Instagram saw a +63% follower increase pre-festival, with another +12% boost during and after the event. During show week alone, we reached over 2.18M users and drove 104K+ engagements, marking a +261% lift from the prior period. On Twitter and Facebook, total engagements doubled during the festival, and reach surged with 1.5M impressions on Twitter and 203K on Facebook.
Through a blend of trend-aligned content, real-time coverage, and a strategic posting cadence, we helped make Beyond Chicago’s first year a social success—building an audience, driving massive visibility, and establishing a foundation for future growth.
Bassrush at EDC 2024 – May 17–19, 2024 – Lead Social Media Manager
I led real-time social media coverage and strategy for Bassrush during EDC 2024, where the brand hosted the BassPOD stage for all three days of the festival. Across Instagram, Facebook, and Twitter, we saw dramatic spikes in reach, engagement, and follower growth fueled by high-impact visual content and platform-native copywriting.
On Instagram, Bassrush content reached 374K users (+208%) with nearly 22K engagements (+185%) over the festival weekend, while gaining +613 new followers. Facebook saw a 778% increase in engagement and nearly 155K reach, and Twitter posts delivered over 1 million impressions and an 859% engagement increase compared to the prior period.
Our creative, immersive content strategy successfully elevated the Bassrush presence at one of the world’s largest music festivals, engaging fans across platforms and amplifying the energy of the BassPOD stage to a global online audience.
Comedy Specials
From concept to camera, I’ve helped bring dozens of stand-up specials to life. Whether serving as executive producer, editor, or camera operator, I’ve played a hands-on role in capturing the energy and craft of live comedy. Below is a selection of specials I’ve worked on — organized by level of involvement.
Bad Father - Vince Carone (2023)
Executive Producer
Streaming on Amazon, Tubi, Youtube
Lost in the Sauce - Max Pryce (2024)
Executive Producer
Streaming on Amazon Prime
A List of Wet Celebrities - Zach Peterson (2024)
Executive Producer
Streaming on Youtube & Audio Platforms
The Pride of Hagerstown - Will Abeles (2023)
Executive Producer
Streaming on Youtube & Audio Platforms
Vaxed and Waxed - Gabe Kea (2023)
Producer
Streaming on Youtube & Audio Platforms
Born Illeterate - Aaron Naylor (2023)
Producer
Streaming on Youtube & Audio Platforms
Soup’s On - Nathan Lund (2023)
Producer
Streaming on Youtube & Audio Platforms
Hello Fellow Human - Cody Hughes (2023)
Producer
Streaming on Youtube & Audio Platforms
Pickles - Shanda Sung (2024)
Producer
Streaming on Youtube & Audio Platforms
A Two Person Job - Gwen Sunkel (2023)
Producer
Streaming on Youtube & Audio Platforms
Christmas Special - Mark Chalifoux (2023)
Producer
Streaming on Youtube & Audio Platforms
I’m Here to Warn You - Roderick McDaniel (2024)
Editor & Camera Operator
Streaming on Youtube & Audio Platforms
People Pleaser - Chase O’Donnell (2023)
Editor & Camera Operator
Streaming on Youtube & Audio Platforms
Blake 182 - Blake Hammond (2023)
Camera Operator
Streaming on Youtube & Audio Platforms
Live at the Comedy Store - Brandon Brickz (2023)
Camera Operator
Streaming on Youtube & Audio Platforms
All Over the Place - Rajiv Satyal (2024)
Editor & Camera Operator
Streaming on Youtube & Audio Platforms
Thats My Vibe - Brian Roe (2023)
Editor & Camera Operator
Streaming on Youtube & Audio Platforms
Welfare in Disguise - Zack Hammond (2022)
Editor & Camera Operator
Streaming on Youtube & Audio Platforms
Pancake Carpet - Josh Bates (2024)
Editor & Camera Operator
Streaming on Youtube & Audio Platforms
XI YRS - Handren Seavey (2023)
Camera Operator
Streaming on Youtube & Audio Platforms
Somebody’s Gotta See This - Joe Hill (2023)
Camera Operator
Streaming on Youtube & Audio Platforms
Ellen Degenderless - Arielle Isaac Norman (2024)
Editor & Camera Operator
Streaming on Youtube & Audio Platforms
Prodigal Son - Ron Ervin (2023)
Editor & Camera Operator
Streaming on Youtube
Impromptu Conversations - Vik Pandya (2023)
Editor & Camera Operator
Streaming on Youtube & Audio Platforms
Be Happy - Tabari McCoy (2023)
Editor & Camera Operator
Streaming on Youtube
White Noise Machine - Scott Shaffer (2024)
Editor & Camera Operator
Streaming on Youtube & Audio Platforms
High Blood Italian - Renee Gauthier (2023)
Editor & Camera Operator
Streaming on Youtube
Knockout - Ossia Dwyer (2023)
Editor & Camera Operator
Streaming on Youtube & Audio Platforms
Who’s the Master - Dwight Simmons (2023)
Editor & Camera Operator
Streaming on Youtube & Audio Platforms
Child of Divorce - Stratton Smith (2023)
Editor & Camera Operator
Streaming on Youtube & Audio Platforms
De-Assimilate - Wyatt Feegrado (2022)
Editor & Camera Operator
Streaming on Youtube
Timeless - Papp Johnson (2023)
Editor & Camera Operator
Streaming on Youtube